Humectant | Why is it used in most of the skincare products?

HUMECTANT. 

Not a very heard word but is a really commonly used substance in skincare and cosmetic products. 

This plays a huge role in retaining the moisture by attracting water molecules from the environment into the skin. 

They hydrate the skin, making it softer, cuter and more supple!

Some of the common humectants in skincare are hyaluronic acid, glycerin and propylene glycol. 

Besties YOU BETTER LOOK FOR THEM WHEN YOU ARE UP FOR PURCHASING YOUR SKINCARE PRODUCTS. 

Especially when your lazy skin needs some good hydration!

Humectants hydrates, improves your skin texture, enhances the product efficacy, and is a great anti-aging component!!

Humectants are commonly used in your moisturizers (to maintain skin hydration and improve texture), serums and essences, cleansers (to prevent stripping the skin of its natural moisture), and toners (to prep the skin for better absorption of subsequent products).

In short HUMECTANTS ARE GOLD YOU SHOULD NEVER MISS OUT ON!